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Shih, Teng-San

Education

Ph.D.  International Business Administration, Chinese Culture University, 2005

B.S.  Applied Mathematics, Chinese Culture University, 1978

 

 

Course

General Education Courses: Calculus

 

 

 

 

Research

Decision Science, Management Science, Operations Research

 

Shih, Teng-San

Professor

Office: Da En Building 1008-8

Email: zkx@ulive.pccu.edu.tw

Telephone: 886-2-28610511 #10201


 

 

Selected Publications

  • 王學驤、施登山、楊台寧 (2022) ,如何在不同種類之續集產品中調整品牌正統性,行銷科學學報,18(2):149-170。
  • Hsieh, H.W., Shih, K.H., Shih, T. S., Wang, Y. H. (2022). Empirical Study of Market Reaction to Family Enterprises, Political Affiliations and M&A Activities. Journal of Accounting, Finance & Management Strategy, 17(1), 1-16.
  • Kuo, Y. K., Shen, W. T., Shih, T. S.,  Al-Abyadh, M. H. A., Ramirez-Asis, E. (2022). How Organizational Behavior, Artificial Intelligence, and Marketing Techniques in Sports Clubs influence New Product Development. Revista de Psicologia del Deporte  (Journal of Sport Psychology), 30(4), 124-131.
  • Shih, T. S. (2021). On Fractal Properties for Pre-image Entropy. Physical Science International Journal, 25(12), 28-42.
  • 施登山、王學驤、楊台寧 (2021),以基模理論從消費者觀點談產品創新管理與 品牌管理,多國籍企業管理評論,15(1):47-76。

 

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